![]() For news organizations, that’s never a good position to be in. She entered the industry in 2015 as an avid Hip Hop journalist but has since expanded her. When you run a publication on someone else’s platform, you let them have the final say. Ran by our 28 + Million Hilarious Roommates TrendingNews FB/Snap/TikTok/Youtube- TheShadeRoom TheShadeRoomTeens. Jadriena Jade Solomon is an alum of CUNY/Brooklyn College’s journalism and media studies program. It plays into the media’s worst anxiety toward the tech companies trying to lure them: If Facebook doesn’t like something, it can just disappear it. ![]() Rather than take down the offending posts or warn Nwandu beforehand, Facebook removed the publication’s presence entirely. ![]() Plus, the company’s response to the Shade Room has been wildly disproportionate. (For instance, Facebook is institutionally terrified of female nipples in almost any context.) When companies take advantage of Facebook’s platform offerings, they’re also ceding a lot of editorial control to Facebook, which has been inconsistent when it comes to enforcing its rules. This is, for the most part, true - participants in the Instant Articles program are seeing compelling increases in reach, as are those making a big push into video.īut that can all disappear in an instant (no pun intended) if one runs afoul of Facebook’s nebulous community guidelines or practices. Facebook’s big pitch is that by placing video and articles directly on their network, and thus the site’s weighing them more heavily in the News Feed algorithm, media organizations will experience increased readership. In less than two years, The Shade Room has obtained a massive Instagram following of nearly 1.5 million roommates, eclipsing rival brands by hundreds of thousands. That swiftness with which TSR’s Facebook page disappeared, and the lack of explanation that accompanied it, really encapsulate the current moment of media’s relationship to platform holders. Facebook is cracking down on copyright violations - a huge issue that had gone largely untouched until this year.īut Rights Manager is of little comfort to the thousands of pages that have built a following upon generous interpretations of “fair use” - Facebook pages that could disappear in an instant for a single alleged infraction. The move makes a bit more sense when placed next to Facebook’s newly unveiled Rights Manager tool, meant to give IP holders the ability to monitor unauthorized use of their work. Today, the company told CNN that the page was in trouble for repeatedly violating intellectual property rights. A rep for Facebook later told Jezebel that TSR had violated community guidelines, but did not elaborate further. For the most part, the service uses screenshots, but, as Jezebel points out, it occasionally posts professional photos that it doesn’t have the rights to, without attribution.Īngie Nwandu, who runs the Shade Room, confirmed that her Facebook page had been shut down but told the Nieman Lab that no explanation had been given (the Instagram account, which Nwandu briefly took private, is still live). Much of what the Shade Room does is take and compile content from elsewhere, laying its own watermark on each image. Instagram and Facebook are, by far, its most popular presences, with follower counts on both hovering in the mid-four millions. Which means that a disappeared Facebook page isn’t just a lost source of traffic - it’s an entire lost arm of the publication.Īccording to TSR’s advertising kit, the brand has more than eight million followers across all of its web platforms, which include social networks and the dedicated website. It has a website, more or less as an afterthought. The Shade Room, which tracks celebrity gossip, is the first big news service to live entirely on social media: It started as an Instagram account, before expanding onto Facebook and other platforms. That’s the kind of confidence we all need to have.Yesterday, in an instant, the popular news site the Shade Room disappeared from Facebook without explanation. ![]() She may not have known for sure that what she would create would work, but something inside of her made her believe it would work. Angelica herself was named as one of the Forbes “30 under 30” in 2016 and has created an empire that inspired Refinery 29 to dub her “the Oprah of our generation.”Īngelica, as you’ll hear on the episode, is someone who is so fascinating to me, because she didn’t have a blueprint. With over 14 million followers on Instagram alone, The Shade Room has become the it-destination for breaking national stories. Angelica is the founder of The Shade Room, a media company that covers celebrity news and celebrates black culture. Today in the guest chair is Angelica Nwandu.
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